Diamonds have fascinated people since the beginning of time. Diamonds have always been prized for their rare beauty and unmistakable appeal.
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Diamonds are judged for value based on a very specific set of criteria. Any diamond that lacks in one area will not be considered as valuable as ones that do. You want a diamond that excels.
When you are looking to purchase a diamond, you'll end up looking at the 4 Cs upon which all diamonds are inevitably judged. These are cut, color, clarity, and carat. You want the best.